Why are Sambas So Popular?

Constant Collaborations and Relaunches

The Sambas were first released in 1948 to be used as  "a hard ground soccer shoe." The shoe skyrocketed in fashion and sales in 2023. But how? 

Wales Bonner x Samba

Well, its growth started again during the 2014 World Cup taken place in Brazil to enhance its soccer culture once again. Having some growth in attraction in the shoe. Years later, the simple and modern-looking shoe was attractive enough to be implemented through the works of London-based designer Wales Bonner. This is when it starts to enter the fashion industry. A well-known growing market.

Entering the Fashion Industry

As Sambas entered the fashion industry, the soccer shoe started catching the eyes of a new market and especially highly influenced people throughout the community that would scale its sales further... Models. In this case, superstar models such as the Hadid sisters and Emily Ratajkowski featured in Vogue, started to represent the shoe in their daily lives, as their choice of shoe for casual fits. Bella Hadid went further enough to wear them at Milan Fashion Week. So you can imagine that people seeing superstar models wearing Sambas for sure would be influenced by themselves and be invested in a new cultural trend.

Bella Hadid Milan Fashion Week

Celebrity Interest

But it doesn't stop there, even higher influenced people such as Hailey Bieber, Katie Holmes, Olivia Wilde and Harry Styles, have gained a common interest in rocking the Sambas in a very diverse way of fits. Such as Casual wear, semi-formal, and even gym wear apparently. 

The key takeaway, is they are rightfully so award-winning shoes, plain enough to implement new designs, and fashionable for celebrities to wear with pretty much any everyday outfit.

Olivia Wilde

In a growing market, Adidas perfectly times the release of Sambas to increase its value and influence throughout the fashion industry. Winning 'Shoe of The Year' at the 37th annual FN Achievement Awards (Shoe Oscars), in 2023.