Brand Compelled

  Paige Watts BTS A common strategy marketers use to build attraction to their brand, is to build relationships with online influencers throughout the social media platforms (E.g. TikTok, Instagram, twitter, etc) ideally with a high following and strong influence. Essentially, smart marketers collaborate with influencers who are trusted figureheads who possess a loyal following within the same niche/community as the brand that's trying to gain more awareness for their goods or services.  But why? It's simple. If you upload an ad for your brand, viewers immediately catch on and know that it is promotional, they know you want them to buy your product. Influencers (the right ones) don't do that. They post the usual content that does relate to your ideal niche with their unique personality, but here's the catch... They just reference your brand, not "promote". They just bring it up organically, in the conversation to seem less promotional. Still promoting, but don...

Warm  Reach-outs Warm Reachouts are easier. Guaranteed Sales Warm reach-outs are essentially the people who know you or know of you at least. "Where do I find warm clients?" It's easy. Everyone has somebody to reach out to. Throughout all the platforms you have an account in, go through all contacts, there would be heaps. Phone contacts, email, Instagram, FaceBook, Snapchat, TikTok, any opportunity to reach out to someone you know. To structure it better, pick one platform first to focus on (you'll reach out to the rest of your contacts on other platforms eventually). Now, what do I say to my potential client? Easy. These are people who know you, so start the conversation with something you have knowledge about, if you don't know anything, research about them. "Hey, I heard you got a new job! Congrats." Become on good terms, they know you so it's all a positive and mutual encounter. Now if you don't know how to be good at talking to people (peo...