Why Are Online Courses So Popular?

Social Media Trends 

Musa. Video Editing Influencer. 

Social media platforms such as TikTok in particular, have ongoing trends that revolve around 'self-improvement' and 'making money online'. As mental health issues are serious and increase with isolation caused by technology, these videos linked between those two trends are what spark hope in the viewers hoping to be a better version of themselves and live financially independently. Wanting to have a lifestyle of complete hustle and grind to achieve what they truly want to escape which is seen negatively as a 9 - 5 job, or having a boss.

Successful Influencers - Online Entrepreneurs

People who are living examples of these take advantage of these trends as an opportunity to create an online course, coaching, and community to help online viewers gain new skills. In the image above, well-known video editing influencer Musa who works for other social media celebrities teaches people most commonly Gen Z online how they can do the same... Not for free of course.

Quickly Changing Cultural Environment

It is the constantly changing cultural environment of technology and opportunity that further influences people to purchase these courses. Neglecting to attend years at College or university, and instead attend online courses for a much shorter duration, much cheaper cost, and more specific topics of choice.

Joran Welch - Online Entrepreneur

Having easy access for these influencers to create their own courses and 'guarantee' success in whoever purchases it will only increase online courses interest, especially with the fact that there's a rise of businesses decreasing concern about College or University graduates.

Essentially from a marketer standpoint, looking at Universities and Colleges are now seen as fellow competitors and work towards providing what they can't. 

As it still is seen as a risk, it's predicted to reduce its risk throughout the ongoing years at hiring stages to likely favour genuine skill and knowledge to a specific niche of topic. In only a matter of time, every new modern business will equally consider graduates from both Universities and Online Courses.