Brand Compelled

Social Media Trends  Musa. Video Editing Influencer.  Social media platforms such as TikTok in particular, have ongoing trends that revolve around 'self-improvement' and 'making money online'. As mental health issues are serious and increase with isolation caused by technology, these videos linked between those two trends are what spark hope in the viewers hoping to be a better version of themselves and live financially independently. Wanting to have a lifestyle of complete hustle and grind to achieve what they truly want to escape which is seen negatively as a 9 - 5 job, or having a boss. Successful Influencers - Online  Entrepreneurs People who are living examples of these take advantage of these trends as an opportunity to create an online course, coaching, and community to help online viewers gain new skills. In the image above, well-known video editing influencer Musa who works for other social media celebrities teaches people most commonly Gen Z online how they ca...

Constant Collaborations and Relaunches The Sambas were first released in 1948 to be used as  "a hard ground soccer shoe." The shoe skyrocketed in fashion and sales in 2023. But how?  Wales Bonner x Samba Well, its growth started again during the 2014 World Cup taken place in Brazil to enhance its soccer culture once again. Having some growth in attraction in the shoe. Years later, the simple and modern-looking shoe was attractive enough to be implemented through the works of London-based designer Wales Bonner. This is when it starts to enter the fashion industry. A well-known growing market. Entering the Fashion Industry As Sambas entered the fashion industry, the soccer shoe started catching the eyes of a new market and especially highly influenced people throughout the community that would scale its sales further... Models . In this case, superstar models such as the Hadid sisters and Emily Ratajkowski featured in Vogue, started to represent the shoe in their daily lives, a...

What people wear is determined by whether they genuinely like the clothes they wear, or most of the time, because the media wears them. What is defined by “fashion trends” is heavily influenced by how these clothing brands market their designs, and most of the time is through the power of social media. Affiliates play a major role in getting the brand's clothing out there, however, these affiliates happen to already have a massive following online, or they’re just extremely attractive. This plays through the consumers' minds and makes them wanna step forward to be just like the models wearing a cropped leather jacket, or Kendall Jenner wearing a Balenciaga shirt. However, genuine fashion interest from consumers typically comes from comfort. In terms of appearance, and feeling of the material. Different styles of clothing give out distinct feelings for each fit, where it could be described as cozy, smart, fresh, elegant, tough, you get the idea. The brand that performs the best ...